Non-stop exciting tennis action awaits 340 million-strong community of ShareChat & Moj
Pune, January 31, 2022: The wait is finally over for the country’s tennis fans, world-class action is set to return to India after a hiatus of one year with the Tata Open Maharashtra beginning soon. The tournament today announced its partnership with India’s leading social media platform, ShareChat, and India’s #1 short video app, Moj. This partnership will allow ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat.
The fourth edition of the tournament is scheduled to be held at the Balewadi Stadium in Pune from January 31 to February 6. One of Asia's longest running tennis tournaments, the Tata Open Maharashtra, organized by the Maharashtra State Lawn Tennis Association, will witness top international players including world number 15 Aslan Karats and defending champion Jiri Vesely vying for the singles title alongside seven other Top-100 players of the world, like teenage sensation Lorenzo Musetti and Portugal's best tennis player of all time Joao Sousa among others. The tournament is owned by IMG and operated by RISE Worldwide in India.
“The tournament has always attracted the audience with top-notch and nail-biting tennis action with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audience. It would be a great collaboration for promoting tennis through this platform and motivate the audience. Through this partnership, we will be trying to to reach out to a much larger audience especially millennials and Gen Z." said Prashant Sutar, Tournament Director of Tata Open Maharashtra.
Commenting on the partnership, Shashank Shekhar, Sr. Director Content Strategy and Operations, ShareChat and Moj said, “We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India.”
The Indian challenge will be led by Yuki Bhambri, Ramkumar Ramanathan, Prajnesh Gunneswaran and Arjun Kadhe in singles and three pairs will be participating in doubles lead by Rohan Bopanna and Ramkumar Ramanathan. They have been handed a direct entry into the main draw despite a strong line-up of international players.
The prestigious tournament will be telecasted live on Star Sports as the main draw will start from today January 31, and the event will go till February 6. For exciting & engaging content, click on the below Tata Open Maharashtra profile on ShareChat and Moj:
ShareChat is the leading Indian social media platform, with over 180 million monthly active users, that allows users to share their opinions, record their lives and make new friends - all within the comfort of their native language. Spearheading India's internet revolution, ShareChat is changing the way in which the next billion users will interact on the internet. Available on both iOS and Android, click here to download ShareChat.
With the highest monthly active user base of 160 million, Moj is today India’s #1 short video app. We take pride in providing our talented community of artists a platform to express their creativity and inspire millions of people. Moj has an easy UI and new features being introduced regularly for an exceptional social experience. Available on both iOS and Android, click here to download Moj on your smartphone.
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